July 12, 2009
What Does The Customer Want?
What does the customer want or need? Should be one of the first questions we ask ourselves. Whether we are providing a service or product. Our product or service should create an experience with our customer that our competitor can’t compare to.
We do that with marketing concept; which will get us to market orientation. So it cant just be or store is cleaner, prices lower etc… What is the WOW factor that makes them pay the little extra, drive a little further to keeping come back. There are many examples of this going on in today business.
Wanna go to the movies with you hunky-hunky burning love….but no babysitter. Harkins Theaters in Southlake provides daycare while you’re enjoying your movie. You need new insurance and you hate calling for quotes. Progressive insurance not only provides price comparison with other insurance companies; they also offer policies around your budget. There are multiple companies that offer price matching from grocery stores, electronic stores and a slew of others. These are great examples of market orientation. However we can never rest on what we provide today….but what else can we provide or do that creates a new WOW factor in the future.